Prepare a marketing plan for a product or service Essay

Prepare a marketing plan for a product or service - Essay Example The next section of the discussion illustrates the market segmentation targeting and positioning procedure of the organisation for the Delta brand. The segmentation and targeting process of the organisation has selected the high and medium population density locations of the urban market of China. The process has also targeted the busy professional, students and large family oriented populations within the age bracket of 12-30 years. The marketing plan has selected the cost leadership and market penetration strategy to ensure growth within the China market. The next section has detailed the marketing mix elements such as product, pricing, promotional process, placement, people management and customer service process. This section has recommended essential steps to create a strong and successful marketing plan. Finally, the study has illustrated the implementation procedure through Gantt chart. This Chart has detailed the eight month implantation plan of product marketing. It has also elaborated various tools to monitor and control the implementation process. The study is based on designing a marketing plan for a hypothetical soft drink manufacturing and retailing company in China. The discussion will evaluate the marketing plan for Delta carbonated soft drink in the China market. The product is planned to be manufactured and retail within China market by Semtex Plc, a medium sized fruit and soft drink manufacturing and retailing company. The marketing plan includes various essential actions such as situational analysis of the market and organisation, objectives setting, market segmentation and targeting, market strategy design, evaluation of marketing mix and resource allocation and budgeting. The discussion will further elaborate the implementation and monitoring plan for the proposed marketing strategies. The situation analysis of market will detail the macro and micro environment of the organisation. The macro environmental analysis will