Business plan Essay Example | Topics and Well Written Essays - 4250 words

Business plan - Essay Example The product section spells out the intended product of trade in this case not just water but clean, treated and safe water for domestic use and any other use deemed necessary and which could be adequately handled. As far as competition is concerned, any business entity has competitors who provide the same product or substitutes. It is this element that aggravates the risk, a component that forms one of the key features of any entrepreneur. Competition itself doesn’t exist in isolation. A market has to exist. The target market is the population that the firm hopes against all hopes to conquer in its bid to get whatever stakes that in play, profit maximization, increasing shareholders equity, social responsibility etc (Abrams, pg 41). The market strategy is all those ways, maneuvers and tactics employed by the management in establishing a brand in the particular market of concern. Penetrating any given market is vital. It is the key to the potential growth of the customer base, the product and/or service and the resultant profits either in the short but in most cases, the long run. Sales refer to the actual amount of the product or service usually in units (with varied units of measurement) that have been acquired by the clientele at a specified amount to which the customers would have the urge to purchase while the seller enjoys the profit (with the possibility of suffering losses). In every circumstance the sales of any commodity, in this case water, is determined by the price, ceteris Paribas. The selling price in itself is a derivative of the manufacturing costs including cost of labor, raw material, processing, warehousing and transportation. A fair price is therefore reached at after taking all these factors into consideration. In this case the storage facility would include the tanks which would be constructed underground as well as some raised above the ground for ease of pumping. After all this is done, the penetration of the market is always a co rrespondent of the intensity of advertisement and promotion, the more intense, the more customers are reached and this would only be reflected in the sales. The production process involves a proper mix of all the factors of production: labor, land, capital and entrepreneurship; the better the ratio the more, successful the business entity. Therefore the management and staff must also consist of highly qualified personnel (Abrams, pg 43). The financial data would show the projections, that is the available funds for operation at any given period of time and the forecasted estimates for use in the future time, in both the short run and long run. This is a very vital part of the business of any firm as it dictates every decision and action(s) implemented. The appendix will show the diagrams and table in the business plan. Aim The main object To acquire a start-up capital to drill, buy the necessary machines and provision thereof of clean, treated and safe water for domestic use. Other aims: To sensitize the public in the need of using clean, treated and safe water at all times. To educate the public on proper use of the natural resources. To sensitize the public on the need to preserve natural habitats. Interview Questions and Responses Q1What is